Define your competitive edge and play your own career game — building real options, whether that's rising where you are or creating something of your own.

You're an experienced tech employee or leader, but something's missing:

• You want to build something of your own — a personal brand or a side project — so you attract more opportunities, and your career doesn't hinge on one job. But you don't know your niche or where to start.

• You do great work, but you're overlooked — unsure how to get seen, speak up, or advocate for yourself. You are tired of “feeling small”.

• You want to pivot and re-invent yourself - you feel lost and unfulfilled, but you don’t have the courage or strategy to craft your new path.

I've been exactly where you are.

I was quiet and invisible, but I figured out how to communicate my impact, got promoted to senior data scientist, and built 300k followers on LinkedIn. I explored different job roles and business ideas, found my edge, and quit my full-time job in 2023 to build my own business.

You might see yourself in one of those, or all three — which is why this program is built around your goals.

In my Optionality Coaching Program, we build real options while you're still employed:

• Build your edge outside the 9-to-5 — launch your product, and grow an authentic brand that brings opportunities to you: inbound recruiter messages, speaking invites, consulting requests — not you chasing them.

• Go from invisible to the “go-to person” — speak up with confidence, get recognized for your work, and get tapped to lead high-impact projects.

• Overcome the fear of self-advocacy — the confidence and strategy to earn what you're worth, whether that's a promotion, a raise, or higher rates.

• Grow and pivot without burning out —design a routine that protects your high-performance rating while feeling balanced.

So when you're ready to make a career decision, you're not choosing between "stay safe" and "take a huge risk." You're choosing between multiple real options you've already tested and validated.

How it works

• 1:1 coaching that goes beyond the surface:
  I build strategies with you around your unique skills, personality, and goals — a clear plan for how to get seen, grow your influence, and build your own options, tailored to where you are and who you are.

• Deep emotional work and hypnosis sessions:
  Strategy alone doesn't move you if fear, self-doubt, or "I'm not ready" keep pulling you back. Using proven coaching frameworks and guided hypnosis sessions, we work at a deeper level to release those blocks and rewire the beliefs holding you back — so the confidence sticks, and you show up differently at work and in your own business, for good.

• Full access to my 20+ hours of course library:

  You can watch my self-paced courses on personal branding, influence and communication for data and AI professionals, promotion strategies, and monetizing your skills.

How to apply

Fill in the form below. If you're a good fit, I'll reach out from daliana@dalianaliu.com to schedule a 20-min strategy call.

This program is designed for people with at least 3 years of experience. Most of my clients are senior or staff-level ICs at tech companies, content creators, or startup founders.