Define your competitive edge and play your own career game — building real options, whether that's rising where you are or creating something of your own.
You're an experienced tech IC, but something's missing:
You do great work, but you're overlooked — unsure how to get seen, speak up, or advocate for yourself while less technical people move ahead.
You want to build your own "thing" — a brand, a side income, an offer — but you don't know your niche or where to start.
You worry about layoffs and what AI means for your role, and you want more options — so your career doesn't hinge on one job, one manager, one re-org.
I've been exactly where you are.
I was quiet and invisible, but I figured out how to communicate my impact, got promoted to senior data scientist, and built 300k followers on LinkedIn. I explored different teams and business ideas inside Amazon, found my edge, and left in 2023 to build my own business.
You might see yourself in one of those, or all three — which is why this program is built around your goals.
In my Optionality Coaching Program, we build real options while you're still employed:
Go from invisible to the “go-to person” — speak up with confidence, get recognized for your work, and get tapped to lead high-impact projects.
Overcome the fear of self-advocacy — the confidence and strategy to earn what you're worth, whether that's a promotion, a raise, or higher rates.
Build your edge outside the 9-to-5 — launch your first paid offer with a roadmap to your first $10k, and grow an authentic brand that brings opportunities to you: inbound recruiter messages, speaking invites, consulting requests — not you chasing them.
Build without burning out — work systems that protect your high-performance rating while feeling balanced.
So when you're ready to make a career decision, you're not choosing between "stay safe" and "take a huge risk." You're choosing between multiple real options you've already tested and validated.
How it works
1:1 Coaching that goes beyond the surface level:
I build strategies with you around your unique skills, personality, and goals. Together we surface the blind spots and limiting beliefs — fear, self-doubt, the sense that you're not ready — and use proven coaching frameworks to break through them, so you show up differently at work and in your own business, for good.
Full access to my 20+ hours of course library:
You can watch my self-paced courses on personal branding, influence and communication for data and AI professionals, promotion strategies, and monetizing your skills.
How to apply
Fill in the form below. If you're a good fit, I'll reach out from daliana@dalianaliu.com to schedule a 20-min strategy call.
This program is designed for people with at least 3 years of experience. Most of my clients are senior or staff-level ICs at tech companies, content creators, or startup founders.